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Medicare Rebrand Concept

developed for

Read My Process Book

With more and more Americans reaching the age of 65, the Medicare system needs to adapt to current technology and become more financially viable to continue to exist. The new generation of senior citizens is more up to date on technology trends such as touchscreen mobile devices and need web interfaces that are easier to navigate. The health care system at large has been too profit-driven and has become inaccessible to a large population.

My attempt to rebrand the Medicare system positions it as a more accessible and understandable institution that places the patient’s care first.

  • Skills/Tools Used - Branding, Logo Development, Print Design, Environmental Graphics, User Interface, Web Design