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Los Angeles River Rebrand

developed for Friends of the Los Angeles River

Read My Process Book
The Los Angeles River is a 52-mile long natural environment in various states of reclamation. My strategy to revitalize the river is to break up the concrete channels and restore a functioning riparian ecosystem along the river. The concrete will be re-purposed for signage, amphitheaters, pathways, and benches. What once controlled the river will create a place for various communities to recreate along the water.

  • Client - Friends of the Los Angeles River
  • Skills/Tools Used - Branding, Environmental Graphics, Web Design, User Interface